Having trouble thinking through how Web 2.0 could work for you, your business, or your government agency? Consider this quick read from Wired. I really enjoyed the framework -- specifically treating data in terms of how you want information to be shared.
In our consulting business, all of our projects have broken down into one or two of those categories, where we assign metrics to each. For example
Inward sharing -- how information sharing inside the firewall improves through the use/promotion/adoption of a new wiki, collaborative blog, etc. Measured in unique users, page views, time spent on site, anecdotes.
Outward sharing -- how siloed internal organizations can better share information with each other to improve decision making. This one is best suited for the largest companies. Measured in cross-team collaboration, quicker introduction of new features, and ultimately customer satisfaction.
Inbound sharing -- how Web 2.0 technologies can help make the collection of customer/partner/external stakeholder feedback easier and more cost-effective. Measured in reduced overall cost, customer/partner satisfaction, improved speed to enhance product/process.
Outbound sharing -- how organizations can get the word out to customers, partners, etc. through the use/promotion/adoption of Web 2.0. Measured in increased revenues, customer/partner satisfaction, unique users, page views, etc.
Kudos to the authors Mark Drapeau and Lin Wells for applying some structured thinking to Web 2.0... I assume many people, not just those inside government, will benefit from this framework when considering projects for their companies.